Kanye performing “Runaway” at the 2010 MTV Video Music Awards. While he’s still often seen as the asshole, he had largely won back his reputation, and he had at least proved to the world yet again that he’s goddamn good at making music. In “Runaway,” Kanye gets as close as he’s ever come to asking for forgiveness, singing to the audience “let’s have a toast for the douchebags.” Two months later he dropped MBDTF to heaps of praise. He was successful: at the very same awards show one year later, Kanye debuted the single “Runaway” - arguably his best song ever recorded - to a standing ovation. It was Kanye’s attempt to regain the sympathy of the public. While it’s certainly not an apology for that fateful night, it often presents as an explanation. The album is, put simply, Kanye’s expose of fame and the destruction that follows. His solution: to use his artistic genius, thousands of hours, and millions of dollars to create the masterpiece that is My Beautiful Dark Twisted Fantasy. So, after the awards, drowning in a tsunami of backlash and online hate, he wanted to prove that he wasn’t really the asshole everyone thought he was. ![]() The thing is, what looked like an egotistical rejection of social norms was actually a plea for attention and admiration amid the wash of fame that carried Kanye all the way from the release of The College Dropout to that stage. At that moment, as Pink said, “Kanye West the biggest piece of shit on earth.” No longer the earnest newcomer of The College Dropout or the vulnerable lover of 808’s and Heartbreak, Kanye was - and for many, still is - the douchebag. The decision to march on up that stage defined Kanye West’s career for the next few years and set in stone the braggadocios public persona he maintains today. ![]() ![]() Who does this asshole think he is? This guy sucks! If you’re a rap fan, you’re probably not all that surprised, but you cringe nonetheless. Suddenly, a man wearing a leather shirt and sunglasses snatches the microphone from Taylor and claims that she doesn’t deserve the award (Beyonce does). ![]() You’re slouched on your couch watching the MTV Video Music Awards. Kanye being the douchebag at the 2009 MTV Video Music Awards.
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